Writing a book is a beautiful feeling, but not being able to market your book is a bit of a brain drain. Chasity Bromley, an owner of a boutique, was one of the first people to retail my book. I wandered into her shop on the second day after she opened, and I was amazed by what I saw. The clothes fit my comfy and cute style so much that I wanted to click my heels together and say, “There’s no place like home.”
The name of the boutique is “She’s So Jade.” Both Stacey and Chasity are ridiculously creative and contiguously kind. They felt like my long-lost sisters. The boutique is a reflection of them; whimsical, eclectic, fun, fragrant, colorful, and it is as inviting as they are. The boutique is located so close to my home that it is like having a walk-in closet within walking distance. Whenever I am in a fashion pinch or just not feeling like myself, I can drop in and see my favorite fashionistas. They have been such a blessing to me that I started asking God to give me creative ways to show them some love.
One day I was turning into my neighborhood and I heard a voice whisper, “Beauty & Brains.” I called Chasity and said, “Hey Chica, God just gave me a crazy idea!” We all know that God is not crazy. But often when He drops an idea in your mind it can sound completely insane. However, if you don’t act on that idea then it can drive you out of your mind. After a week of being rejected by out-of-state retailers, God’s idea of partnering with local boutiques did not sound crazy at all.
Most people who are courageous enough to act on crazy ideas are probably already viewed as insane. I knew enough of Chasity’s business story to feel safe to pitch my idea. She is a self-proclaimed, “crazy Mary Kay Lady.” She drives a pink Cadillac that alone conveys her work ethic and zeal for helping women. Prior to She’s So Jade she owned a mobile boutique. As an entrepreneur whose passion is to help women feel good about themselves, I knew she would hear my heart. Out of our brief brain storm Beauty & Brains was birthed.
Do you have a passion for fashion? Are you a lover of literature? If your answer is YES then you will love Beauty & Brains. It is an effort to empower women and young girls to increase their self-worth and confidence. It is a time of support and a safe circle of sisterhood. Strangers walk in alone and leave feeling like they have been friends for life. Because the dialogue is surrounding books you leave feeling smart.
For years, as a mom and wife walking into a book store to purchase a book was something I denied myself. It seemed indulgent, and yet the few times I did, the information I received highlighted a change in my life. A new book often marked a shift in mindset. I have found that the same holds true for fashion. Those times I have given myself permission to purchase something that is a creative expression of me I gain a confidence to go new places and meet new people. In the same way that a new look can boost one’s confidence so can knowledge from a juicy new book.
Literacy and fashion have more in common than you would imagine. They are both therapeutic ways to decompress. However, they can be equally time-consuming. Would you believe that the average American spends about the same time reading each day as they do selecting what they are going to wear?
According to The Telegraph, a recent study found that the average woman, in the course of her lifetime, spends almost one year standing in front of her closet deciding what to wear. The study–which polled 2,491 women and was based on an adult lifetime from age 16 to 60–found that women spend an average of 16 minutes deciding what to wear on weekday mornings and 14 minutes on Saturdays and Sundays, for a whopping 287 days spread out over their lives.
Lester, Tracey. How Much Time Do You Spend Deciding What To Wear? (You’ll Never Believe What’s Average!) Glamour Magazine. web. 13. July.2009. 6.December. 2016.
A recent study from the U.S. Bureau of Labor Statistics has found that the average American spends only 19 minutes a day reading; young people read less than ever, apparently, with people ages 25 to 34 reading eight minutes a day on weekends and holidays, while those 20 to 24 average around 10. This, of course, is a decline: a report from Common Sense Media found that 45% of 17-year-olds admit only reading for pleasure a few times a year — up from 19% in 1984.
Bijan. Stephen. “You Won’t Believe How Little Americans Read.” Time Magazine. 22. June. 2014. web. 6. December. 2016.
At first glance at those two quotes one might deduce that American women are all beauty and not brains. But I see a growing trend among my peers of women publishing, writing, working and walking in wisdom. My goal for Beauty and Brains is to create an environment for local authors to promote their books, while at the same time highlight local boutiques. Both have similar dilemmas, they need exposure. Why not create an environment that is the best of both worlds? Beauty & Brains is a safe place for women to connect, admire beauty and celebrate their brilliance. It is a special time to celebrate sisterhood and gain beauty allies who can help them spend less time selecting what to wear and more time enjoying the beauty of reading a good book.
Last night’s Beauty & Brains featured local Author Jenny Erlingsson, the title of her new book is “Becoming His.” Her words left our hearts filled with wonder and our eyes filled with tears. Becoming His is both beautifully and brilliantly written. It is a behind-the-scenes look at some of the key women in the Bible. Her examples are not archaic. She makes each woman relevant to her readers. The struggles of these biblical women supplies the modern reader with wisdom and strength.
We began our evening with food and a little bit of fun by playing a game called, “Perfectly Imperfect,” in which prizes were awarded to people who are perpetually late, have wardrobe malfunctions (like socks that slip into your boots,) or occasionally lose their cool… Beauty generally focuses on perfection, so we celebrated our imperfections and promoted sisterhood in the process. If you could benefit from a unique girl’s night that benefits you body, mind and soul please join us for an upcoming Beauty & Brains. Try on clothes. Shop or look. Meet the author. Buy the book.
Upcoming Beauty & Brains Dates
- February 6th, 2017 – Nurturing a Grateful Heart with Beverly Jones-Durr
- April 3rd, 2017 – The Millennial Movement with Rashida Wilson